Apex Aura


Apexaura INT (Pvt) Ltd
282/4, Pipe Road.Thalangama,
Battaramulla ,
Sri Lanka


This report describes and recognizes situational analysis of the Apexaura INT (Pvt) Ltd during last ten months production process. Aexaura INT (Pvt) Ltd. was established in Sri Lanka to make Sri Lankans wear the crown of success while improving them in both health and wealth. Being one hundred percent Sri Lankan company The Company has introduced a range of products of foods supplementary, beverages, health care and personal care to their customers allowing them to gain a healthy life while giving them a golden opportunity to earn a good wealth. The products company sell are based on Sri Lankan culture of healthy therapy.

Food supplement is one of the oldest and universal consumables since man started eating prepared food. No food will taste without supplements. Apart from the food tastier, types of ingredients which eliminate the biological disorders in Human Body. Some countries are grown herbal plants, most of the countries do not manufacture products using natural ingredients. Having invent of locally made products to the healthy living standard of people the manufacturing and distribution process lead to inflow of millions of rupees to the Sri Lankan economy as well as focusing the sustainably of the company.

There is very less private sector involvement in this business. This report will delineate platform to develop the industry which is the core business and deliver to their customers as of their choice of a range of products. This business is solely engaged in providing health care and food supplements manufacturing to meet the global demand. The market for food supplement is global, and local events can make waves across the world. In this business, it should know that everything's important - both the small details and the big picture. A complete perspective is essential; to design the entire picture from production to the end user many countries have the benefit of using healthy food supplements. At present the natural food supplement industry at the global level it is viewed differently Based on the demand of the client and the weather conditions. the systems will be designed.

There are different types of departments in the business. Under one roof, there is a production department, finance department, administration department and marketing department. The potential production capacity is based on the size of the demand locally and internationally. The technical assistance of the product manifesting and development process in advised by experienced and academically qualified staff. The target customers are all level of customers. A physical observation and verification will be carried out to certify the suitability for health. The ownership of the company is a limited liability in nature. The is registered nationally and deliver services in both nationally and internationally based on the customer demand. At the beginning of the product development, required planning permissions will be obtained from the respective government authorities.

"To be most customer-centric company for healthy living of people in the world"

To provide a customer satisfaction through skills and experienced staff under the world renounced the brand name of APEXAURA by the year 2020. We build value through the strength of our customers’ satisfaction and by consistently producing superior operating results ensuring healthy product, available locally and globally.

The goal of the company is to ensure that increased business turnover to expand the production of the food supplement requirements, beverages, health care and personal care in the world and hereby increase the profile of the company. Also the business wills hams innate potentials of business community to meet the consumer business establishing a name in the local, national and international market.

The target market is the new business investors and existing retail sale network of company products this is entirely a new business model to the market, basically done through network marketing strategy. “This is simply a method of providing goods and services to customers to customers where the retail ‘middle man’ has been replaced with a network of independent distributors. These independent distributors use the product or service and for their own personal Network marking is based on word of mouth any business that produces quality products recognize the power of this form of production. The company’s network marketing representative will receive commission for their own personally generated sales of company products as well as for sales of other promoters they introduced to the company. These consumer products do not have a secondary market. Due to non-availability of direct competitors, the company will huge leverage in approach the potential and existing investors in improving dealer network. This will be a major strength to the company’s sustainability.Having identified the need of the local, national and global market, skills in strategizing, competency in career business development and marketing; the business owner will bring positive input to the company. This business will have a corporate identity with a limited liability.

Business operation

This business is operates at 282/4, Pipe Road, |Thalangama, Battramulla, Sri Lanka. This area falls under the local Jurisdiction area Kaduwela Municipal Council in District of Colombo, Western Province.

Manufacturing Process and quality assurance

Raw materials supplied by local manufactures to the manufacturing process. Required machineries are use at highest level to manufacture products. Quality Assurance (QA) is a way of preventing mistakes of defects in manufactured products and avoiding problems when delivering solutions or services to customers.

Quality Assurance is applied to physical products in pre-production to verify what will be made meets specifications and requirements, and during manufacturing production runs by validating lot samples meet specified qualify controls.

Quality Assurance refers to administrative and procedural activities implemented in a quality system so that requirements and goals for a product, service or activity will be fulfilled. It is the systematic measurement, comparison with a standard, monitoring of processes and an associated feedback loop that confers error prevention This can be contrasted with quality control. Which is focused on process output?

Suitable quality is determined by product users, clients or customers, not by society in general it is not related to cost, and adjectives or descriptors such as "high" and "poor" are not applicable. The Apex aura INT (Pvt.) Ltd samples tested at the
industrial Technology institute (ITI), which is a Sri Lanka government owned institute, provide authority to manufacturing ensure assurance of the usage to the community.

Our Company and Our Product certification


  1. ISO 9001-2008.
  2. ISO 22000-2005.
  3. Good Manufacturing Procedures (GMP).
  4. HACCP Cordex Alimentarius.

APEX AURA INT(Pvt)ltd, All products manufacturing in our factory Under Registered Factory Ayurveda Department Of Indigenous Medicine Ministry of Health and Indigenous medicine in Sri Lanka.




The Apexaura INT (Pvt) Ltd operates its office in Thalangama, Sri Lanka. Being a driving force in the food supplement arena their expertise in combining the nuances of creative food supplement with eighteen months experience and expertise to provide with ideal products to the market that can instill confidence and boost personal / corporate image at all times.

The major strengths for food supplement industry in Sri Lanka is available of production techniques, skilled labor, and application of good agricultural processes and sustainable use of natural resources.

Many developing countries have a comparative advantage over other regions of the world, in the production of healthy price elasticity and can bring high return to the business. Export oriented food supplement industry was established in Sri Lanka not shown a high growth. Since then it has not shown a remarkable growth, today the industry is comprised of few major export company including a few foreign investors.


The Apexaura International (Pvt) Ltd was incorporated in 2014, operates its registered office in Thalangama under the Registered Number PV 98914 dated 03.069.2014 and has been a driving force in the food supplement arena in Sri Lanka. This drive guided by qualified and experienced staff, The Apex aura INT in the Landscaping industry outside experts and dedicate staff are geared to handle all kinds projects. Bes of all the Apexaura INT (Pvt) Ltd maintain own production process with the latest innovation to make food supplement experience unique and inspiring.

Over the last 18 months, The Apexaura INT (Pvt) Ltd has been at the forefront of utilizing sustainable and self-reliant methods of development of its business in Sri Lanka. in pursuit of it goal the organization focuses of company development, staff development and benefits to the society and country at large These activities strive to rejuvenate the company's sustainability with profits. The products are focusing on individuals to corporate level customers.

The Apexaura INT (Pvt) Ltd undertakes manufacturing of products ranges of food supplementary beverage homecare and personal care. As the company gained reputation among customers and other likeminded organizations it has taken dynamic changes with external environment by networking with the international companies. Also the company has taken an initiative to expand its businesses.


A comprehensive market research will be carried out at regular intervals to identity the potentials of the business. At the initial stages secondary data will analyses to identity the trend of the industry sales are done though network marketing process.


The product will be the food supplements to produce meals for healthy living. This will be general product which provide based on customer requirement.

slide foods



Apexaura INT(Pvt)Ltd, an international policy implemented recently for give better health and wealth for global community The policy makes successes for every partner attach with Apexaura INT(Pvt)Ltd. The company describes procedure full fill global supply as franchises. The company partners achieve both successes while improving global community lifestyle.

The company introduces franchise model to overcome current and future problems whole achieving highest market share and contrite foundation for all consumers.

The franchise model.

Basic Requirements Apply Country Franchise.- Discussing with Company

1. Business Registrations –LLC/PVT
2. Accounts/Banking Matters
3. Furnished Office Space
4. Showroom Space
5. Wair house space

After agreements

6. Product Registration in own country
7. Import license processing
8. Facilitate mother company employees
And so on…